Good website = good business

on 12th June 2019


Pippa Street explains why having a strong web presence is important for drumming up business 

 

When looking to increase the number of dental implants you place, one of the main things to consider is how to best optimise your web presence for search engines – so people looking for treatment in your area can find your clinic.

Search engines rank results based on relevance and authority. The ultimate goal of a search engine is to serve the best results to its users. 

Your website should be focused, accessible, easy to use and provide the answers to relevant search queries – in this case, about dental implant treatment. 

When optimising any website, businesses need to understand their target demographic. For implant dentistry, the majority of potential patients will be individuals in their late fifties and older, and may not be the most tech savvy. Tailor your content and structure the website accordingly. 

Content is key

The most important aspect of a website is its content. Interesting and relevant information may persuade potential patients to engage with you directly. 

The content should be well written and easy for your target audience to understand; any relevant dental terminology should be explained. 

You should also update your website regularly with unique content, so returning visitors have something new to read.

You can improve your online presence to attract people with missing teeth by streamlining and optimising your website’s structure for your implant treatments. 

Dental implant therapy should be displayed ‘front and centre’ on your homepage. Visitors landing on your website should be able to quickly and easily find the information they are looking for. 

If you are seeking to increase the time you spend on implant dentistry, it may be beneficial to develop a dedicated website or microsite focused on implant treatment. Having an individually branded site will enable it to be optimised for a different group of prospective patients. Local colleagues may also feel more comfortable referring patients to you for implants, if the service is separate from the clinic’s general dentistry treatments. 

 

For more information, call 01672 811778 or email pippa@click4teeth.co.uk.


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